Welcome to INITIA
Where top real estate agents go to level up their careers
BUSINESS SUCCESS. TOGETHER
REAL ESTATE. REAL INNOVATION. REAL BELONGING.
You work hard for every commission check. You deserve a brokerage that works just as hard for you. INITIA is built for ambitious
US agents who care about numbers, support, and freedom. If you’re serious about growth, you’re in the right place.
Not every brokerage is built for agents who think like business owners. If you track your GCI, watch your expenses,
and plan your growth, you need a platform that keeps up. INITIA is designed for driven agents who want to scale without
losing themselves in a giant franchise. You bring the production; we bring the structure to help you grow.
The Real Estate Community Built for You.
Entrepreneurship Without Limits.
YOUR SUCCESS.
YOUR COMMISSION.
JOIN THE NETWORK THAT LIFTS YOU UP.
Most agents don’t leave their brokerage because of one bad day. They leave because the model stops working for them. High splits,
hidden fees, and slow support quietly eat into your business. We built INITIA as the alternative for agents who know their value.
Here’s why agents who take their careers seriously are making the move.
Keep more of
every deal
- Low $6,800 annual cap.
Reach 100% fast and stay there all year. - Flat $400 per deal, no monthly fees,
no franchise cut.
Real Support
- Direct access to brokers who know you
and answer the phone. - Transaction, compliance, and contract help
for U.S. markets. - Quick answers so you can focus on closings,
not red tape.
Marketing & Tech
- CRM and marketing tools provided by
the brokerage. - Prebuilt listings, branding templates,
and monthly leads. - Training to turn tools into listings, referrals,
and repeat business.
Collaborative Community
- Training, events, and an active agent network that shares real strategies.
- Annual INITI8 conference with industry experts.
- Collaboration over competition, every time.
Less Boundaries. More Possibilities.
JOIN US
$0
MONTHLY
FEEs
No Desk Fees
No Franchise Fees
No Marketing Fees
$400/deal
$400/deal
Cost Effective Model
with Low Annual Cap
$6800
Annual Cap,
For Life
No Desk Fees
No Franchise Fees
No Marketing Fees
Tools & Training Included
Free Marketing Tools
Free Website
Free Training
Free Webinars
Broker & Community Support
Support beyond 9-5
Annual INITI8
community event
How much more could you be taking home?
You might be closer to a true 100% model than you think. A quick look at your last 12 months of production can tell you exactly what you’re leaving on the table. When you plug your numbers into our structure, the savings are usually obvious. We want you to see it clearly, in black and white.
- Compare your current split and monthly fees vs. INITIA’s cap model.
- See your potential annual savings in minutes.
- Get a clear, nopressure breakdown you can take to your accountant or team.
Test our calculator and see your commission savings.
Testimonials
Built for ambitious agents
Switching brokerages is a big decision, but getting the info shouldn’t be complicated. We’ll walk you through the model, your numbers, and what a move would actually look like. No fluff, no pressure, just a clear conversation about fit. From there, you decide what’s best for your business.
Simple Next Steps:
- Book a short discovery call.
- Walk through your numbers and market with a broker.
- Decide if INITIA is the right move for your business.
No pressure, no hard sell, just a straight conversation about your production, your goals, and whether our model actually makes you more money.
LEAD GENERATION
Build your sales success with leads delivered right to you—our CRM connects you with real buyers and sellers so you can grow your business and close more deals.
FEES AND CAP LOCKED IN FOR LIFE
When you join INITIA, we guarantee that your fees per deal and your annual cap will not increase over time, ever.
QUICK COMMISSION PAYOUTS
Once we receive funds on deals, we process payments.
MULTI-JURISDICTIONAL LICENSING
Multi-jurisdictional licensing is available for any of our agents looking to operate in Alberta, British Columbia, Ontario, and Mexico
INITIA ACADEMY
Access to useful courses, talks, conferences, workshops, and more to assist you with your development as a Realtor.
INITIA APP
Browse properties, book viewings, communicate with clients, view client searches all within our own technology-focused app.
EXTENSIVE BROKER SUPPORT
Our brokers are always available to answer all questions, and to provide guidance and feedback to our agents.
PERSONALIZED WEB PAGE
All real estate agents receive a personalized web page for their business when they join Initia.
SUPPORTIVE CULTURE
Join a community that values collaboration and mutual success.
INITIA INSIGHTS
INITIA Insights is more than just a publication—it’s a platform to connect, share, and grow. Our lifestyle magazine fosters a sense of community by offering insights into the real estate market, showcasing exciting developments, and providing actionable tips to grow your business. As a contributor, you can highlight your expertise, engage with a broader audience, and enhance your visibility in the industry.
PROFESSIONAL BRAND
We believe a modern, credible presence helps every agent stand out, online and in the market. When you join INITIA, you align with a brand known for its integrity and fresh approach, giving your own image an instant boost of trust and professionalism.
MARKETING TOOLS
We provide the essential marketing tools you need to support and grow your real estate business. From professional signage and customized business cards to personalized websites and polished property listing templates, we’ve got you covered. These resources are designed to help you make a lasting impression and streamline your marketing efforts, so you can focus on closing deals.
Our Office. Your Support Team
Let’s Get Started!
JOIN US
We believe that together, we can achieve greatness.
If you are ready to take your career to the next level, we want to hear from you!
OUR LOCATIONS
International: Mexico, Colombia and Croatia
Search for listings Below:
Explore Your Market
Explore the latest listings and discover your next home with us. For a quick property evaluation, simply enter your address to find out what your home is worth today. Interested in the local market? Access up-to-date market reports for your postal code, city, or neighborhood for actionable insights before you buy or sell. Start exploring now.
INITI8 CONFERENCE
INITIA’s annual conference INITI8™️ is much like a family. Held in a different city every year, INITI8 provides our Realtors with an opportunity to learn from industry experts, celebrate each other’s achievements during our awards ceremony, and let loose and have fun!