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Fast-Track Agent Questions

HOW DOES YOUR
BROKERAGE WORK?

Unlike traditional brokerages that often take 20-40% (or more) of agent commissions and charge ongoing desk or franchise fees, INITIA operates with a simple, transparent structure: just $400 per deal with a $6,800 annual cap that is locked in for life. After reaching the cap, agents keep 100% of their commissions, with no hidden or monthly fees.

No. INITIA offers a zero monthly fee model with no franchise or desk fees of any kind. Agents pay only per transaction, allowing them to keep more of their earnings and eliminating ongoing costs found at many other brokerages.

We provide agents with a suite of advanced technology and personalized marketing tools at no extra cost. This includes a CRM, a personalized agent webpage, digital marketing support, lead generation tools, and ongoing professional development and training, free for all INITIA agents from day one of sign up.

Here, broker support means you never have to navigate a challenge alone. Our team provides attentive, responsive help whether you have questions about a deal, need guidance on paperwork, or face a tough situation. Beyond your local broker, you also have access to our full network and head office support, so a knowledgeable, caring resource is always just a call or email away. Our goal is to make sure you feel confident, supported, and connected every step of the way.

IS INITIA FOR ME?

INITIA is here for every agent, no matter where you are in your career. New agents can benefit from hands-on training, mentorship, and learning opportunities, while experienced agents can tap into advanced marketing and technology tailored to their growth. Our support is always tailored and on-going, whether you’re closing your first sale or growing an established business, our team is committed to answering your questions and helping you achieve your goals.

INITIA began in Edmonton in 2015 and has been growing steadily ever since. We have offices across Canada and United States, including Vancouver, Burnaby, Fraser Valley, Calgary, Red Deer, Toronto, Sarnia, London and Michigan. We also have international offices in Mexico, Columbia, and Croatia.

Switching to INITIA is a straightforward, agent-friendly process. Dedicated onboarding specialists handle
the paperwork, licensing changes, and transfer of listings, so agents can focus on business instead of bureaucracy. Most agents are up and running with full resources within a day.

Yes, INITIA is built for entrepreneurial agents seeking independence and flexibility. Agents have
full control over their business but receive substantial support from the brokerage and network.

We invest in every agent’s professional development with ongoing training, access to industry experts, academy resource website, and the annual INITI8 conference. This continuous learning environment is designed to help agents stand out, expand their skills, and grow their business.

INITIA fosters a community-focused and inclusive culture. Agents benefit from a collaborative
network that celebrates each member’s achievements and promotes shared success.
Our “belonging” philosophy ensures everyone’s voice and story matter within the network.

Definitely. We support agents at every career level. The platform’s flexibility, cost savings,
and comprehensive resources empower agents to thrive regardless of experience.

INITIA offers an online Savings Calculator, just enter your typical deal numbers and commission
splits to see exactly how much more you would take home each year with the INITIA model.
This transparency helps you make an informed decision. 

Yes! We welcome prospective agents at our annual INITI8 conference, which is typically held every October and features industry experts, education, networking, and celebrations. If you want information before the event, we are happy to provide free consulting and share an overview of our offerings and agent experience, so you don’t have to wait to get started.

HOW DO YOU SUPPORT
MY SALES & GROWTH?

Training at INITIA is designed to meet agents where they’re at. We do both in-person training sessions at our regional offices and online training sessions. Our trainers host webinars and learning sessions every month, sharing practical tips and ongoing support. You learn at your own pace; all resources, from webinars to Q&A sessions, are available to access in whatever way fits best. With our partnership with BoldTrail, agents also get to use an industry-specific CRM, built for real estate and tuned for agent needs. The CRM comes with easy-to-follow training, so every agent can get comfortable managing leads, nurturing clients, and making their day-to-day a little less hectic. And if questions pop up, our support team is here, to provide you guidance when you need them.

Our approach to leads is all about teamwork, experience, and using the right tools to get results. Each agent at INITIA gets the BoldTrail CRM at no cost, which makes it easier to keep track of incoming leads, follow up, and stay organized. BoldTrail’s system sorts and prioritizes leads, helps agents remember important client details, and streamlines all those little tasks that can slow things down. The goal isn’t just to hand you a list. It’s to make turning leads into relationships feel natural and easy. INITIA invests in technology and a supportive community so real growth is about more than just numbers. It’s about helping agents feel confident and prepared.

Agents interested in learning more about INITIA can reach out directly via phone or email, fill out a contact form on the brokerage website, or even visit one of INITIA’s offices across Canada, Mexico, and Croatia.
Our team offers free, confidential consultations to help answer all questions, explain benefits, and provide detailed guidance on switching brokerages, no strings attached.